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Cookie Policy


Cookie Policy

Effective: May 1, 2021

Mumhive ("Mumhive", "we", or "us") uses cookies and similar tracking technologies on mumhive.com, Mumhive-branded applications for connected devices ("apps"). By using any of our websites, apps, or players, you consent to the placement and use of cookies and similar technologies on your device. This Cookie Policy forms part of the Mumhive Privacy Policy.

A cookie is a small text file that is stored in your web browser that allows Mumhive or a third party to recognize you using a unique identifier.

Who sets them: First-party cookies are set by Mumhive. Third-party cookies are set by companies other than Mumhive, such as analytics providers and advertisers.

What they do: "Essential" cookies enable services we offer. "Non-essential" cookies help us understand how our services are being used (i.e., analytics) and deliver advertisements. Some cookies may track you across multiple websites you visit (including ones not operated by us) to help deliver advertisements that may be relevant to you.

How long they last: Cookies may be either "session" or "persistent." A session cookie expires (i.e., is deleted) when you close your browser. A persistent cookie remains until it expires or you delete the cookies via your browser settings. Expiration dates are set in the cookies themselves and may vary in length, depending on the purpose of the cookie.

Cookies Used on Mumhive Services

We use all types of cookies in our web-based services.

Mumhive websites: When you visit a Mumhive website, Mumhive and third parties will set cookies in your browser. Mumhive sets essential cookies to enable certain features and remember your preferences. For example, cookies keep you logged in, allow you to purchase items, and maintain your language and volume settings. Third parties set cookies for both essential and non-essential purposes including analytics (e.g., Google Analytics) and advertising (e.g., Facebook). These third parties may use cookies, web beacons, and other storage technologies to collect or receive information from our websites and elsewhere on the internet, and use that information to provide measurement services and target ads.

Please note that a third-party website may place cookies of its own. We have no control over third-party websites or the cookies they set.

You may limit the cookies set in your browser by taking the steps described below. Note that declining cookies may impact your ability to use our services.

Browser settings: You may change your browser’s settings to delete cookies that have already been set and to reject new cookies. To learn more, visit the help pages of your browser:

You may also visit our sites in your browser’s "private" or "incognito" mode, in which case cookies will be set, but deleted when you close your browser.

EU users: Users located in the EU may adjust their preferences in their Cookie Settings. 

Third party advertising opt-outs: Certain third parties provide ways to opt out of advertising cookies across multiple sites. You can learn more by visiting the sites of the Network Advertising Initiative (https://optout.networkadvertising.org) or the Digital Advertising Alliance (https://www.aboutads.info). In addition, there are third party plug-ins and apps that help manage cookies.

Google cookies: Google provides ways to manage or opt out certain of its advertising cookies (https://adssettings.google.com) and analytics cookies (https://tools.google.com/dlpage/gaoptout). You may read Google’s Privacy Policy at https://policies.google.com/privacy.

Similar Technologies

We use technologies that resemble cookies to help track user activities and preferences. For example, we may use web beacons (tiny graphics with a unique identifier embedded on web pages or emails) to track your activities and communicate with cookies. You cannot opt out of web beacons used on webpages, but you can limit their use by opting out of the cookies they interact with. You can opt out of web beacons used in emails by setting your email client to render emails in text mode only.

Mobile Apps

Our apps (e.g., for iOS, Android) do not use cookies, but may use tracking technologies to, for example, authenticate you as a registered user, allow you to use the app’s features, and help us understand how our apps are being used. You cannot opt out of these mobile tracking technologies, but you may delete your apps and use the web versions of our services instead.

Our Use of Cookies

We use cookies and similar technologies to operate our website and to improve our website by analysing website use. To learn more about cookies, including how to disable them, please visit our Cookie Policy